Motivation is nice – but unreliable.
Discipline is what remains when it rains, when it hurts, and when no one is watching. X7 stands for perseverance, even on the days when you'd rather stay in bed.

Not just for training. Not just for outdoors. Our pieces are made for all-day wear: cozy and durable – yet clean enough for the street. A fit that works with you – not against you.

Growth rarely feels comfortable. Whether it's the gym, the bike, or everyday life: you don't develop by standing still. You only develop by pushing forward. Stay hungry. Stay uncomfortable. That's when progress happens.