About Us
X7 stands for movement. For freedom. For will.
We make streetwear for people who don't just "do sports" – they live a lifestyle: Athletics, Cycling, Training, Mental Strength and everything that drives you when nobody is watching.
Our designs are inspired by miles on the road, cold morning rides, tough gym sessions, and that feeling when you push yourself harder than you thought possible. X7 is for those who want comfort without compromising on performance.
X7 is not just a brand – X7 is my language.
I've been involved in the creative world since my youth: graphic design, layout, branding, visual ideas that stick. Since 2017, I've run my own graphic design and creativity studio – and that's exactly how X7 came about. Not as a "project," but as a logical step: combining design, sport, and attitude in one thing that you not only see, but wear.
Because I myself live what X7 expresses:
I love the gym – its raw intensity, its discipline, those moments when you doubt yourself but keep going anyway. And I love road cycling – hours outdoors, mind off, willpower on. This mix of solitude, freedom, and focus is pure life to me.
And yes: Racing is in my blood.
Formula 1, DTM, 24-hour races – this world of speed, technology, courage, and mentality has always fascinated me. The idea of pushing boundaries. Of being precise. And yet taking risks. This very feeling flows into the X7 – as energy, as style, as attitude.
What you'll find with us:
- Streetwear with a clear attitude – clean or rough, but always with a message.
- Oversized and comfortable fits – made for everyday life, training and rest days
- Robust quality – durable, portable, suitable for everyday use
- Premium Organic Styles – high quality, fair standards, premium feeling
We believe that good clothing shouldn't just look good, but should also make sense: economically sound, durable, with a focus on quality rather than throwaway trends. At X7, you get pieces you won't just celebrate once – but for years.
Mental health is not a trend or a "marketing issue" at X7. It's a reality.
I myself have dark spots in my life. Times I suppressed for a long time – pushed aside, glossed over, ignored. Like many do: function, carry on, push through. But at some point you realize: if you swallow everything down, it doesn't lessen. It only gets harder.
Sport was often therapy for me – not as an escape, but as an anchor.
A ride when your head is too loud. A session at the gym when you need to reconnect with yourself. That "I'll keep going anyway," even when there's chaos inside.
That's exactly what this page about X7 is about: Strength doesn't mean always being stable. Strength means being honest – and still not giving up. I'd rather hear your story than go to your funeral. So if you're reading this – my number is in the imprint!
X7 is streetwear for people who don't have to shout to be taken seriously.
For people who know what progress really feels like: slow, hard, honest.
X7 Apparel – Athletics, Cycling & Streetwear.
Built to move. Made to last. Since 2025.